Latin American Speakers Series: Judy Baca, March 14 @ OCAD University, Toronto

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The Latin American Speakers Series aims to contextualize Latin American art within Canada as well as enrich our understanding of the art from both the continent and the Diaspora. Performance artist Regina José Galindo (Guatemala), educator and artist Pablo Helguera (Mexico/New York), community artist Judy Baca (Mexico/Los Angeles) and curator Mari Carmen Ramírez (Puerto Rico/Houston) have been asked to share their work through lectures, audio-visual presentations and discussions.

In addition to the Lectures we will also host Interviews and Studio Visits (please check our website for more information).

The Latin American Speakers Series is curated by Tamara Toledo and presented by Latin American Canadian Art Projects.

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JUDY BACA

Arte Intimo, Arte Público: Spirit, Vision and Form – The Art of Judy Baca

Moderator Veronica Díaz

Friday, March 14, 2014
6:30pm
OCAD University’s Auditorium, Room 190
100 McCaul Street
Free Admission

JUDY BACA is a Mexican-American renowned painter and muralist, community arts pioneer, scholar and educator who has dedicated her career to demonstrate the ways in which public art, created in partnership with community members, can be a force for social change. What sets her apart from many other artists is an inspired ability to teach and a creative pursuit of relevancy in developing educational and community based art methodologies. Through a lifetime of achievement, Baca has stood for art in service of equity for all people.

One of her first projects in 1969 was a collaborative mural aimed at tempering gang violence. She is co-founder of the first City of Los Angeles Mural Program, which evolved into a community arts organization known as the Social and Public Art Resource Center (SPARC). SPARC has been creating sites of public memory that address the identities and concerns of women, immigrants and the economically disadvantaged since 1976. Baca’s most celebrated work is The Great Wall of Los Angeles, a mural project begun in 1973 in the Tujunga Flood Control Channel of the San Fernando Valley. Completed over the course of five years, The Great Wall is a visual narrative of California’s history from the perspective of the underrepresented. Baca has been teaching art at UCLA Cesar E. Chavez Department of Chicana/o Studies and Department of World Arts and Cultures for the past 15 years.

VERONICA DÍAZ is a visual artist, photographer and community cultural activist. Díaz is currently pursuing her Master in Environmental Studies (MES) at York University. Her graduate work focuses on Muralismo and the Transformation of Diasporic Women through Earth-based Arts. Díaz is co-founder of Tamarind Eco Art Projects and is the Photography Editor of Avenida Latin@ Youth Magazine. She was recently selected to be part of Continuum, a mural art mentoring and apprenticeship program with Mural Routes. She has led community and participatory murals in the University of Waterloo, Tatamagouche Centre in Nova Scotia, and most recently in Toronto with Food Share’s Intensive Leadership Facilitation Training.

Co-Presented by LACAP, the Community Arts Practice Program of the Faculty of Environmental Studies and the Visual Arts Department at York University

About LACAP:
The Latin American Canadian Art Projects is a not-for-profit arts organization dedicated to the implementation of projects that expose Canadians to Latin American art and culture, artistic excellence and critical thought.

About the Curator of the Latin American Speakers Series:
TAMARA TOLEDO is a Toronto-based artist, educator and curator. Toledo is a graduate of OCAD University (Honours) and holds an MFA from York University. She is co-founder of the Allende Arts Festival and the Latin American Canadian Art Projects. Toledo’s curatorial projects include: Alienation,Idiomática, Recycled Captions, Pilgrimage of Wanderers, Home Sweet Hogar, Pop and Politics and the Latin American Speakers Series. Toledo has participated in various conferences for her curatorial work, such as Performing Feminist Motherhood (New York), Memory and Migration (Vancouver) and Critical Dialogues: Cross Cultural Perspectives on Curating and Artistic Practice (Toronto). She has written various articles on Latin American art for ARM Journal, C Magazine and Fuse Magazine.

For more information please contact us at:
lacap@bellnet.ca
www.lacap.ca
601 Christie Street, Suite 158
Toronto, Ontario, Canada M6G 4C7

LACAP gratefully acknowledges the financial support of the Toronto Arts Council, the Ontario Arts Council and the Canada Council for the Arts. LACAP also acknowledges the support of its corporate sponsors InterContinental Toronto Centre and SeeThroughWeb as well as its partners: Prefix ICA; Justina M. Barnicke Gallery; the MVS Program at the University of Toronto; Hart House; Community Arts Practice (CAP) Program of the Faculty of Environmental Studies and Visual Arts Department at York University; and OCAD University.

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Value of Arts Presenting workshop

Wednesday, February 26, 2014 – 9:30am to 4:00pm
Goodwill Industires, Third Floor
255 Horton Street, London, ON N6B 1L1

To register:
http://www.eventbrite.ca/e/value-of-arts-presenting-tickets-10227355295

Contact:Deanne Kondrat, Communications Coordinator, dkondrat@london.ca, 519-661-2500 x 8484

Inga Petri has been travelling Canada sharing lessons from her study Value of Presenting: A Study of Arts Presentation in Canada commissioned through the Canadian Arts Presenting Association (CAPACOA).

Considering Attending?
If you are in the presenting arts (music, film and/or theatre) and looking for new marketing insights and to build audiences, this day is for you!

MORNING SESSION – Free of Charge

9:30am to 11:30am:
The Value of Presenting
The Value of Presenting is a powerful narrative focused on evolving vibrant communities fueled by the performing arts and its community-engaged partnerships.

In this context, Inga shares what it means when 3 in 4 Canadians report attending, even though presenters continue to be preoccupied with audience development. She will dispel the myth of younger Canadians not being as engaged with live performance and discuss the surprising role media-based consumption of the performing arts plays in Canadians’ lives. And she will offer a new way to look at audiences more broadly in terms of a) markets that generate revenue and b) communities that presenters wish to serve and engage with beyond paid attendance.

In so doing, she will address business model issues related to audiences, public engagement and sustainable organizations.

AFTERNOON SESSION (Interactive Workshop and Networking Lunch) $20.00

12:00pm to 4:00pm:
How to lead the audience to new artistic experiences
What it takes to build audiences for new artists/types of shows in a community. Focus on brand/reputation building and exploring effective, contemporary marketing practices. The workshop will explore the crucial difference between features of a product and achieving a visceral, emotional response to marketing campaigns that build reputation over time through examples. This workshop also connects to earned revenue models, community development and fund development. Inga explores artistic vision and marketing – and what the role of artistic vision is versus the role of marketing and how they can work really well together.

Fundamental forces – profound demographic change, powerful mobile technologies, increasing market fragmentation, continuing economic uncertainty – are challenging the assumptions underlying the performing arts ecosystem.

Drawing on participants’ experiences, Inga will facilitate an interactive discussion of implications for:

§  audience development

§  understanding your community

§  community engagement

**If you would like to attend the whole day please register for both the morning and afternoon sessions.

SPEAKER BIO:

Inga Petri has designed and implemented strategies throughout the private, not-for-profit and public sectors. Applying a creative, collaborative approach, she consistently rallies teams around common objectives and inspires action, leveraging her experience on both the client and agency sides of marketing practice.

With experience in diverse sectors – from the performing arts, museums and arts services organizations to international trade promotion organizations, national membership associations and technology companies – clients benefit from an uncommon breadth of experience and expertise.

Inga helps organizations reach their customers where they live—connecting online, by traditional media or in person. She provides strategic counsel based on solid research; she develops brand, web, communications and marketing strategies; and she is committed to achieving results.

London Host Team: Palace TheatreThe London Fringe Festival Theatre and The Grand Theatre.

Thank you to our funders: CAPACOA (Canadian Arts Presenting Association,) CCI-Ontario Presenting Network and The City of London.

CLICK HERE TO REGISTER THROUGH EVENTBRITE.