Workshop 1: about the workshop

Developing Strategies for Building Audiences from Aboriginal and Culturally Diverse Communities will involve CCI and its members from Markham, Toronto, Ontario Contact, Brampton, Mississauga, Oakville, Kingston and Ottawa in a series of educational workshops aimed at producing concrete strategies for implementation by these members and CPPAMO’s Roundtable.

This first workshop will focus on Examining the characteristics of ethno-racial communities and relationship to audience segmentation. This full day session will involve presentations by Professors Myer Siemiatycki, Sandeep Agrawal and Shuguang Wang related to data on immigrant settlement and the capacities and interests of immigrants.   This will be followed by facilitated discussions on the importance and extent of community-based organizations in diverse communities and how to work with them in attracting ethno-racial communities.

In this session, participants will receive information related to the changing numbers and compositions of communities across Ontario related to:

1)      what has happened and will continue to happen in terms of the numerical growth and areas of settlement of these communities;

2)      the implications/significance of these changes in terms of social, economic, political and cultural perspectives;

3)      the key characteristics of these growing communities, particularly in terms of cultural interests/retention and how this might lead to programming, employment and marketing opportunities;

4)      the human capital of these communities and some geographic mapping of them as well.

An all day session (9:30 – 4:30), the presentations will take place in the morning.  In the afternoon, there will be facilitated workshops to carry through this discussion further and to learn from each other what presenters and performers are doing to connect with these growing communities, what’s working and where there is need for assistance.

Tuesday, June 29th, 9:30 am to 4:30 pm


Debates Room, Hart House
University of Toronto
7 Hart House Circle
Toronto, ON
M52 3H3

To register for this workshop:

Please visit Registration begins on Thursday, June 3rd and ends on Friday, June 25th. The cost is $25 general admission and includes refreshments and lunch.