TAPA Commuiqué May 2012


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Thursday 3 May

In This Issue


Executive Director Report

Membership Report

2011/12 TAPA Trade Series May Workshops

T.O.TIX Report

Dora Awards Report

hipTIX Report

Committee Update

Member Profile


Executive Director Report

Jacoba Knaapen, Executive Director

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APASO Toronto 2012 Follow Up
April was a busy month! TAPA hosted the APASO (Association of Performing Arts Service Organizations) Conference which was a great success. Right now North American ASO’s have reached a critical juncture in terms of understanding our role in these uncertain times. The conference addressed this predicament by providing core content and carefully cast keynote/plenary speakers who set the tone for a rigorous discussion.  Keynote Speaker Simon Brault provided a context whereas Plenary Speaker Tim Jones focussed on strategy. They both provided a complimentary set of arguments addressing current overarching concerns; and the subsequent panel and break-out sessions enabled lots of lively discussion amongst delegates.

APASO Toronto 2012 was a defining event signalling the rise of TAPA’s influence beyond the local community and demonstrated our capacity to play a larger leadership role in North America. Thank you to the Ontario Arts Council in particular for their support and to all the contributing efforts made by the TAPA Board of Directors and staff team and last but certainly not least, to all the fabulous TAPA member host venues: The  Royal Alexandra Theatre, The Elgin and Winter Garden Theatre, Hart House, The Second City and Theatre Passe Muraille. As budgets are squeezed and staff sizes are reduced, the benefits of partnering with fellow arts groups, community organizations and local businesses are undeniable. TAPA was pleased to work with Orchestras Canada, CCI, the ASO Learning Network and Creative Enterprise Initiative in hosting a post-APASO conference event COUNTING NEW BEANS: Intrinsic Impact and the Value of Art, a presentation by Clayton Lord, Director of Communications and Audience Development for Theatre Bay Area in San Francisco. Some TAPA members were able to attend. For those of you who couldn’t join us, CLICK HERE for the full presentation. Audiences are an important part of our ecosystem and at TAPA we are looking forward to launching the AUDIENCE PROJECT soon – a special notice will be sent separately about this project and how your company can participate. Thanks for your continued support and participation in the Alliance!

*Photo Credit: Artscape CEO Tim Jones speaks to APASO Toronto 2012 delegates at the plenary lunch at Hart House.

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Membership Report

Alexis Da Silva-Powell,
Corporate Partnerships and Membership Manager

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Save the Date for the 33rd Annual Dora Mavor Moore Award Press Conference!
The nominees of the 33rd Annual Dora Mavor Moore Awards will be announced and the recipients of the Barbara Hamilton Award for Excellence in the Performing Arts, George Luscombe Award for Mentorship in Theatre and Leonard McHardy and John Harvey Award for Arts Administrators will also be presented.

Date: Tuesday June 4, 2012
Location: Studio A at the Elgin Winter Garden Theatre Centre
Time: 10:00am
RSVP to alexisdsp@tapa.ca by Thursday May 31, 2012
Please note: You must enter through the Stage Door entrance at 158 Victoria Street

Book Your July/August Theatre Guide Ads Now!
Do you have a show opening in July or August 2012?  Looking to reach a diverse audience?  Purchase an ad in the Theatre Guide!

  • The booking deadline is Thursday May 31, 2012.
  • The artwork deadline is Monday June 4, 2012.

Download the Rate Card from the Members Only section of tapa.ca for more information or contact me for more information.

Theatre Guide 2012/13 Annual Contracts Now Booking
Single Ad Annual Contract

  • Single Size Ad in 4 of the 6 2012/13 Theatre Guides of your choice
  • $325.00 per insertion plus HST

Double Ad Annual Contract

  • Double Size Ad in 4 of the 6 2012/13 Theatre Guides of your choice
  • $600.00 per instertion plus HST

To book either a Single or Double Ad Contract contact me for more information.

2011/12 TAPA Trade Series May Workshop

Information Session on AWHIP: Arts Workers Health Insurance Program
For more than 15 years TAPA Members have come to depend on solid Risk Management advice from Steve Beatty through the Act 1 Insurance program.

Wanting to continue trying to help individuals and companies with-in our industry, Steve together with his team at Culture One have developed a new innovative Arts Worker Health Insurance Program  know as aWHIP.

Please join Steve and his colleague Michael Kelly at Factory Theatre to help you understand more about this exciting new program and how it fits with both companies and individuals and our Canadian medical system.

This promises to be an informative interactive style of work shop including time afterwards for one on one discussion.

Date: Thursday, May 24, 2012
Location: Factory Theatre, 125 Bathrust Street at Adelaide
Time: 2:00 – 4:00pm
RSVP to alexisdsp@tapa.ca Tuesday May 22, 2012

How to Approach Presenters with Chris Lorway
Join Chris Lorway, Executive Director of Soundstreams and past Artistic Director of Luminato, for an informal discussion on the finer points of approaching presenters.  This informative session will cover the basics and provide practical tips to help you successfully pitch your show.

Date: Wednesday, May 30, 2012
Location: TAPA Offices, 215 Spadina Ave, Suite 210 (Press 2R on the elevator)
Time: 10:30 – 12:00pm
RSVP to alexisdsp@tapa.ca by Monday May 28, 2012

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T.O.TIX Report

Kevin John McDonald, Operations Manager
Bill van Heerden, Sales Manager

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April Sales
The top three selling shows were

  • Live Wrong and Prosper, The Second City
  • SIA, Cahoots Theatre Company
  • Prisoner of Tehran from Contrary Company & Theatre Passe Muraille

April Stats

  • T.O.TIX returned $3,806.40  to TAPA Members (down from $3,900.00 in April)
  • T.O.TIX sold 573 TAPA Members tickets (down from 891 in April)

New Weekly Rate of $100 for T.O.TIX LCD Screens
The T.O.TIX Booth is now offering a new low weekly rate of $100 for advertising time on our LCD Screens!!!

Have a show happening in the next few weeks? You can now advertise on our Value Screen – located directly beside the selling windows of the T.O.TIX Booth.

If you would like more information, please contact Bill van Heerden, T.O.TIX Sales Manager.

***You must have inventory available at the T.O.TIX Booth to participate in this offer

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Dora Award Report

Sandra Lefrançois, Dora Manager

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2012/13 Dora Registration Forms Now Available
The 2012/13 Dora Registration Forms are now available for all divisions in the Members Only section of tapa.ca.  You can also download the Registration Forms below:

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hipTIX Report

Scott Dermody, Youth Outreach Coordinator

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Best Selling hipTIX Shows for April

  • SIA, Cahoots Theatre
  • Prisoner of Tehran from Contrary Company & Theatre Passe Muraille
  • I Love You Because from Angelwalk Theatre

Call for Swag!
Would you like your company to be represented mor
e tangibly during my in-school outreach visits? Then set me up with whatsoever free swag you may have:

  • Buttons
  • Magnets
  • Show postcards
  • Pens
  • Other Ideas?

The more variety the better!  Items can either be dropped off at the TAPA office (attn: Scott Dermody), the T.O. TIX booth (attn: Scott Dermody) or we can arrange a time wherein I can swing by for a pick-up.

hipTIX Newsletter Invitation
If you are not already signed up to receive the bi-weekly hipTIX newsletter that goes out to students and educators, please consider joining the list. All current and upcoming hipTIX shows are showcased as well as student arts opportunities within the city. Online sign-up can be found Here.

Last, but not least, join hipTIX on Facebook and Twitter:

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Committee Update


Dora Review Committee-Co-Chairs Allen MacInnis and Jacoba Knaapen
Thank you so much for participating in the vote to the changes that were proposed to the Dora Mavor Moore Awards. The voting closed on March 21 at 12 noon.

  • 93% voted in favour
  • 7% opposed

The YES vote means that the TAPA Membership supports the expansion to the Dora Mavor Moore Awards from the current 35 Award Categories to 48 New Award Categories (see attached). These changes will take effect for the 2012-13 Dora year, commencing June 1st, 2012.

Dora registrations forms reflecting these changes will be available in the Members Only section of the TAPA website shortly.

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Member Profile

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draft89 Theate Collective

The Mandate
draft89 creates original interdisciplinary Canadian theatre in a collaborative environment. Every show contributes to the learning of new skills and to the growth of the artists. Every production provides a forum for new and emerging artists to hone their skills, pursue new interests, and fuel their passion for art. The collective members are multi-talented artists able to play a variety of roles within the company. draft89’s events and workshops showcase Canadian artistic talent in an array of mediums. draft89 intends to make independent theatre more visible and increase patronage of the arts.
Draft89 was founded in 2003 in Vancouver, BC, and moved to Toronto in 2004.

The Name
F. Scott Fitzgerald, the subject of our 2002/2003 production Tragic Eccentrics, claimed that he would write between 70 and 150 drafts of each of his novels.  This is a staggering body of work which represents not just a concern for the goal, but also for the process.  It represents a lifetime of commitment to constantly improving one’s craft.  What did the 89th draft of The Great Gatsby look like?  Like every one of our productions, we hope.  A considerable leap forward from the last one, and only a hint of what is to come.

Does Theatre Still Matter?
Once, live theatre was the only way to communicate the same story to large numbers of people.  Today it is possible to watch a work of fiction performed on a handheld device while riding on the bus.  Film and television have enormous budgets, and even a modest production can reach millions of people.  Against these odds, ordinary theatre just isn’t good enough.  To remain relevant, we mus
t excel in areas where film and television cannot compete.
What happens in the story before the first line of dialog?  If I look back over my shoulder, what is going on behind me?  In the world of pre-recorded drama, these questions don’t even make sense.  In the world of interdisciplinary theatre, they are opportunities to create an experience that is impossible anywhere else, for any amount of money.

Interdisciplinary Theatre
Does theatre have boundaries?  When does a play become a musical?  A dance?  An installation?  At draft89, we view all these distinctions as meaningless.  Each of our productions strives to put our audience at the heart of an experience.  FOE (2006) put them in a living art gallery.  John/Yoko Bed Piece (2009) put them in a Montreal hotel room for one famous week.  Islands (2011) will put them five hundred years in the future and halfway around the world.  To make these experiences truly immersive, actors and dialog are rarely enough.  This is where live music, video, dance, and visual art come in. 
At draft89, the merging of multiple art forms to create an immersive experience is a core principle.  It is also how we measure our success: when we can honestly say of each of our productions, “You just have to be there.”

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Job Postings

Call for Submissions


Space for Rent

Industry Ticket Discounts Through the TAPA Ticket Wiki




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