Landmark Study Sheds Light on Profound Benefits of the Performing Arts

April 29, 2013 – Performing arts presenting generates a wide range of benefits for Canadians, the communities they live in and society at large, according to a report prepared by Strategic Moves and released today by the Canadian Arts Presenting Association (CAPACOA).

“At long last, we have a study and stories to reflect back to us why presenting professional performing arts matters to our communities and to the generations of Canadians to come.” – Warren Garrett, Executive Director of CCI and member of the study’s advisory committee.

The Value of Presenting: A Study of Performing Arts Presentation in Canada includes a comprehensive historical and contemporary overview of the performing arts ecosystem. It reveals that performing arts are valued by the vast majority of Canadians – across socio-economic differences – and it provides a new perspective on younger Canadians’ interest in live performing arts. Most importantly, the study identifies a broad range of public benefits associated with performing arts presentation, including better health and well-being, greater energy and vitality in communities, and a more caring and cohesive society.

This invaluable study is the culmination of two years of collaborative effort between presenting networks, funders and partners from across the country. Special thanks to all the CCI members who have contributed to support this important initiative to unveil the value and benefits of presenting for all Canadians. Read more