Outreach for Grassroots Arts Organizers is on June 4

On an abstract blue and white background, on the left CPAMO's logo and on the right a photo of a workshop with 7 people sitting on chairs in a circle.

The Gathering Divergence
Multi-Arts Festival & Conference Spring 2024

June 4, 2024: Online
June 6-7, 2024: Nia Centre for the Arts & Online

The Gathering Divergence Interdisciplinary Festival & Conference (GDMAF/C) is a festival and conference with a specific focus on Indigenous, racialized, deaf, disabled and mad, women and other historically – marginalized arts communities. Held over 3 days, GDMAF/C features performances, literary readings, visual arts exhibition, panels, workshops and creative investigations from diverse practices.Held at Nia Centre for the Arts – Toronto’s newest multidisciplinary Arts centre.

Tickets: General Admission: $15 | Accessibility Pricing: $5


Outreach for Grassroots Arts Organizers: Finding Resourceful Ways to Reach Participants workshop | June 4, 2024 at 12:15 pm via Zoom

This workshop will address actionable steps and techniques for often resource-strapped IBPOC organizers to identify and build relationships with groups and media that share their audiences. 

As a case study, Pam Lau will use the past 3 years of data running outreach for their community arts program Ideas From I:

  • Nearly doubled the number of applicants from previous years, from 65 in 2022 to 118 in 2023 in a 2-week application period
  • +801% accounts reached, +1782% accounts engaged and +17.5% follower growth in a 3-week period of announcing and talking about the program
  • Got platforms with up to 272k reach to share our call for applicants
  • Got articles written about us in RepresentAsian Project, A Photo Editor, Women of Influence
  • Ad spend: $35. The rest was organic and word-of-mouth

Techniques discussed will include:

  • Building rapport with your network year-round so when it’s time to share your call for applications they’ll happily oblige
  • Outlining a strategy for targeting existing communities and groups that your potential applicants frequent
  • Putting together a press kit and pitching earned media press coverage for your program to establish trust
  • Structuring the copy of your marketing materials to make it easy to understand what your program is and who is it for
  • Using testimonials and past participants’ work to validate the effectiveness and impact of your program
  • Reducing the overwhelm of the application form and making it more seamless for people to apply

Bio: 

Pam Lau is an independent photographer and edua photo of a women in a red shirt cator. Ambassador for Canon Canada and Curatorial Advisory Board Member for PhotoED Magazine. She is a recipient of the Applied Arts Young Blood Photography Award and was named a photographer to watch in a 500px spotlight on Asian Heritage Month.  

Frustrated with a culture of gatekeeping and lack of transparency, Pam co-founded Ecru; a grassroots educational initiative for those who face financial, cultural and institutional barriers to entering creative industries. From 2021-2023, Pam has co-facilitated ‘Ideas From I’; a free film and photography program for pan-Asian youth funded by ArtReach via Toronto Arts Council and the City of Toronto.

 

 

Upcoming panels on June 4!

On an abstract blue and white background, on the left CPAMO's logo and on the right a photo of a workshop with 7 people sitting on chairs in a circle.

The Gathering Divergence
Multi-Arts Festival & Conference Spring 2024

June 4, 2024: Online
June 6-7, 2024: Nia Centre for the Arts & Online

The Gathering Divergence Interdisciplinary Festival & Conference (GDMAF/C) is a festival and conference with a specific focus on Indigenous, racialized, deaf, disabled and mad, women and other historically – marginalized arts communities. Held over 3 days, GDMAF/C features performances, literary readings, visual arts exhibition, panels, workshops and creative investigations from diverse practices.Held at Nia Centre for the Arts – Toronto’s newest multidisciplinary Arts centre.

Tickets: General Admission: $15 | Accessibility Pricing: $5


Upcoming Panels on June 4 via Zoom:


Understanding Ontario Not-For Profit Act and IBPOC Organizations @ 10:15 am

Ontario’s Not-for-Profit Corporations Act (ONCA) replaced Ontario’s Corporations Act on October 19, 2021. Nonprofits have until October 19, 2024 to comply with ONCA. The session will look at the process for making sure Arts Organizations comply and unearth some of the challenges that the process and new legislation will have for arts organizations. The Ontario Not-for-Profit Corporations Act (ONCA) was proclaimed on October 19, 2021. To learn more about what you might need to change, visit Nonprofit Law Ontario. It may affect your nonprofit in many important ways, such as: The requirement to get an audit, members’ rights to make proposals and call members’ meetings, the number of directors. While existing nonprofits must change their articles or letters patent to comply with ONCA, they are not required to pass new bylaws. However, you may need to update your bylaws so that your nonprofit have a set of bylaws that reflect the guidelines of ONCA that is applicable to your nonprofit.

Addressing and Visioning Beyond Precarity for the Arts @ 1:30 pm

With limited to no increases in public funding for the arts combined with the ever-increasing growth of IBPOC artists/arts organizations, how will arts organizations and arts service organizations survive/thrive? There is a need to realign core values with shifts and needs within the Arts sector. What levels of accountability are needed to support the growth of thriving artists and organizations?

Join us on Oct. 1 for a special session on “How do we begin again?”

On the left: How do we begin again? Impact 21 conference. Online and free. Register and join the conversation September 29th – October 9th. Beneath the text there is an image with several dancers.  On the right logos of CPAMO, Art of Festivals and Mass Culture. Beneath it: Rethinking the application process/systems of support. Oct. 1st 2021. 11am-1pm, panel/ breakouts. 2pm-4pm conversation/exploration. At the bottom: Hosted and co-instigated by impact21. Performance info https://mtspace.ca/impact-21-schedule/ Eventbrite: https://www.eventbrite.com/e/impact-21-festival-conference-how-do-we-begin-again-tickets-163924664083


State of Emergence 
Rethinking the Application Process & Systems of Support
October 1, 2021 via Zoom

11:00 am – 12:00 pm | Panel & Breakout Groups
2:00 pm – 4:00 pm | Conversation/Exploration
4:30 pm – 5:30 pm | CPAMO Publication launch

New funding models need to include investing in artists and humans rather than investing primarily in constantly producing. As the diversity of artists’ presentation and processes increases, current funding models are still rooted in a colonial structural approach and favour presentation culture, revenue generation in the arts. Often successful and sometimes not, the application and funding models have become a game of the haves and the have not. It’s results impact both the wellbeing and validation of an artist’s creativity. Are there shifts required in the application process that can mitigate the challenges faced by many with the application process? Artists and organizations in Canada are faced with a historical dependency on grants. The competition for funding and the lack of investments into funding is suggesting a reformation of the application process. As we examine the idea of how we continue in our practices, funding structures need to be revised by the artists’ and organizations’ ideas and experiences at the center.

  • Ever wonder how a grant is developed, structured and priorities placed in them?
  • With the focus on digitization, should video components beyond support material be considered?
  • Should hybrid application processes be implemented? 
  • How can the process of applying, assessments and feedback support artists for the future imaginations of the application process?

In this session we will discuss accountability in funding organizations, developing relationships beyond titles and returning to a focus on storytelling rather than art for commodification and how we sustain such processes moving forward. The session encourages ideas around radical shifts rather than incremental change and seeks to explore challenges but also invitations to possible radical shifts through critical discourse to implementation. 

Registration:
https://www.eventbrite.com/e/impact-21-festival-conference-how-do-we-begin-again-tickets-163924664083

This session is part of Impact 21 Festival for full performance festival schedule: https://mtspace.ca/impact-21-schedule/

The session is in partnership with Mass Culture and Art of Festival’s “State of Emergence“.